KITE Eyebar —
Art Direction + Digital Designer - KITE
KITE Eyewear was a start-up eyewear brand whose aim was to revolutionise the customer experience with the launch of the first KITE Eyebar in Shoreditch. I was appointed to refresh and focus on building the new look and feel of the brand. Working alongside the in-house marketing team building campaigns, my role included art direction across all platforms; from concepts to art directing photo shoots and film, email designs, website, UX, UI, social media and in-store VM design.
Photography by Nathalie Priem + Film by Olly Sindle
