KITE Launch —
Art Direction + Digital Designer - KITE
Concept and art direction for KITE’s full range of optical and sun frames. Inspired by KITE’s guiding principle of ‘See differently’, each concept needed to embody the personality and individual thinking behind each frame. Using a combination of copy, bold visuals and 3D image gifs, the 16 strong lookbook was concepted as part of a wider product book project, requiring individual story telling across 66 products. The imagery and animations were shot on location and are used across multiple platforms including email, website, social and visual merchandising.
Photography by Bella Howard + Gif Animation by Joesph Hayes
